If you have been blogging for any length of time, you will understand the struggle to always keep coming up with unique ideas for your blog posts.
Of course, any recruitment blog should contain the basic pieces that you’d expect to find on any half decent website (How to write a CV, Interview tips, Benefits of using a recruiter etc)...
...you also need to find a way to give your audience something different to chew on if you’re going to keep increasing the amount of traffic you drive to your site.
Follow these tips to make your content stand out and keep growing your recruitment presence.
1. Stay current, follow the news
Current affairs will always be a fantastic way to keep creating unique content that grabs your audience’s attention.
For example, everyone in recruitment was talking about the new IR35 legislation that was due to take effect in April 2020 (now postponed to 2021 due to COVID-19). Businesses and employees were confused by it and were seeking out information to get their heads around it.
Follow the news and ask yourself how certain events might affect the world of recruitment.
2. Always walk with a diary of your ideas
Writing inspiration can come to you at any time during the day. Don’t let yourself miss out on any nuggets of gold that might occur to you whilst you’re driving to the office.
Make a habit of keeping a pen and diary to hand and getting those ideas down.
Before you know it, you’ll have pages of potential blog post ideas.
3. Conduct interviews
Interview professionals in the recruitment industry and create a truly unique piece of writing. This could be interviewing an individual about their story, or perhaps you have an interesting topic that you want to get their opinion on.
4. Storytell and share your personal experiences
We can all write about how to compose a top CV or how to conduct a solid interview, but nothing could be more unique than your own personal experiences and point of view.
People love to read stories and can relate to this style of writing in a way that isn’t possible with non-emotive, informative pieces.
5. Carry out your own polls
Unique research = unique content!
If you have a lot of email subscribers, it may be enough for you to send a poll out via email. Otherwise, attend recruitment networking events with your poll ready to hand out.
If conducted in the right way, just one single poll could produce enough material for 10 new blog posts!
6. Write about recruitment research
The world wide web is bursting at the seams with factual information & research that you can base your blogs around. These include many established recruitment platforms that publish research and surveys (with thousands of respondents) such as CV Library and TalentPool.
But wait, why would someone want to read your blog when they can read the original research?
A lot of research is unappetising to read.
It's lengthy, and also lacking personality.
Your blog post offers a space to break it down and highlight the important bits, making it quick and easy to read!
Now that you know how to create unique content, remember to make sure that your blog is covering the basics: 5 essential blog posts every recruitment company should have!