3 Benefits Of Hiring A Blogger

​When it comes to blogging, the temptation can be to Do It Yourself. It’s just typing up a few fancy words, right?
 
Wrong.

Effective blogging takes a lot of time, energy and skill, and before you know it, you’ve spent 3 of your precious business-building hours producing a sub-standard blog post at best.

Effective blog writing will use software to conduct keyword research for SEO, and will understand how to research and write about topics that will keep your audience engaged.

With a 67% increase in leads for companies that use blogs, blogging is no doubt an integral part of your business’ growth and marketing strategy, but what are the benefits of hiring a professional blogger?

​​1. Time-saving

Did you know that longer, more in-depth blog posts generate 9 x more leads than shorter, bitesize posts? And by 'longer', I'm talking upwards of 1000 words.

Writing blogs that generate leads takes an average of 3 hours per post - this is time that you could be spending generating more revenue by doing what you do best (which I'm guessing isn't blogging).

Let’s face it - you’re not a writing specialist, are you? Your business will grow quicker if you spend your time playing to your strengths, and let the bloggers play to theirs.

2. Revenue boosting

Companies that post 16 or more blogs a month generate 4.5 x more leads than those that only post 0-4 blogs a month.

​There’s no way you can produce 16 quality blog posts a month on your own without turning into a full-time content writer yourself. 

Realise that hiring a professional blogger is worth your investment!

Pro bloggers are called professionals for a reason

3. Increased engagement

Have you ever felt like you’re blogging but nobody’s listening? As though you’re making a grand speech to an empty stadium?

Effective blogging really isn’t about having a wide vocabulary and excellent grammar. The best bloggers are continuously developing their insider-knowledge to adapt to the ever-changing world of blogging. They're constantly researching new ways to create engagement and learning from their blogging peers.

Remember, professional bloggers do this for a living, not just for a hobby.

SO, SHOULD YOU HIRE A PRO BLOGGER?

Ultimately, only you can decide this. I’m simply here to point out some of the most obvious and common reasons people do so.

If you think you're ready to take the plunge but don't know where to start, I've written a complete guide to hiring a blogger!

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