Vanessa Ramkissoon
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10 recruitment incentive ideas (on a budget)

4/11/2020

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With the majority of the world currently working from home, you recruitment managers and company owners worldwide are still trying to bring the best out of your  consultants.

But with all of this uncertainty, you’ve been forced to cut costs and delay commission payments until further notice, right?

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So, what happens when you take the money element away from your money-motivated sales team? 

It doesn’t take a genius to figure out they become (drumroll)……………... DEMOTIVATED!

So what can you do to incentivise your recruitment team on a budget whilst commissions are on hold???

...introduce new incentives that they can use - and here’s the key now - WHILST on lockdown.

You need them to perform now, right?

Well, they need incentives that can get them excited now, not in 6 months time when normal life potentially resumes. Sales people need that instant gratification.


Here’s how to incentivise your recruitment salesforce on a budget without paying commission.

First, you need to decide on what your consultants need to do to earn the prize. Ensure you have a list of tasks that range in difficulty level as you’ll reward them accordingly.

​Here’s a list of some of the things your consultants can do to earn an incentive to help get you started:


  • Send the most CVs
  • Arrange the most interviews
  • Bring on the most new jobs 
  • Make a placement
  • Log the most leads
  • Contract a new temporary worker out
  • Make the highest number of sales calls
  • Build the largest sales list including company name, hiring manager name, contact number
  • Achieve the highest revenue
  • Hit all the weekly KPIs

Then, you will need to match those activities to the corresponding prize (adjust the amounts depending on your company budget):
​
  • Half day Friday in exchange for hitting KPIs
  • Pay for 3 months of Netflix / Spotify
  • Late start or early finish by 2 hours
  • Pay for an online exercise class subscription
  • £30 supermarket voucher
  • £20 Amazon voucher
  • 1 week’s worth of lunch delivered from Hello Fresh
  • An extra day’s annual leave
  • Pizza delivery for lunch
  • £50 cash prize​
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Here’s a couple of ways you can pair these activities and prizes depending on their difficulty level and cost:
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Tier 1 contains the winning KPIs, the KPIs closest to the money but harder to achieve. They're matched with the prizes that cost the most.

Tier 2 contains the KPIs that contribute to the business' growth, but are more towards the beginning of the sales funnel.


Remember, you are dealing with sales people that are motivated by winning. If you are delaying commission payments, you need to find a cheaper way of incentivising your staff. 

Although you might feel the urge to cut costs wherever possible, it might just be worth your while putting aside a bit of cash to motivate your staff during these times.

After all, the sales staff are your only source of generating revenue. If anything is worth investing in during this time, surely it’s them!

​If you are looking for ways to have a successful remote working system, take a look at this post: 7 Steps To Transforming Your Failing Remote Recruitment Team
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    VAnessa Ramkissoon

    Recruitment content writer

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